It’s not necessarily our intent to philosophise about a true self, but we definitively expose ourselves to growth, find alternatives to the widespread mold of conformism and dare to blast our own trail.

Blast may be a loud word, but our revolution aims to be ironically discrete and elegant. That’s probably why Blast is born Swiss.

Being authentic means leaving behind the myth of success and most of all the myth of happiness.

Everything is getting better and is getting worse. It has always been this way, because that’s how we simply are, as individuals and as human race, two roads circling each other, conservative and daring, cruel and kind.

The great question is where to exit the predictable road of common sense, and where to take it…

We all want to see ourselves in a certain way, based on learned stereotypes of success. We also expect people to behave in a certain way.

There is an increasing amount of information and choices about what lifestyle to adopt, many of them based on intellectual ethics instead of first hand experience.

So if your life was totally authentic, what would you be doing? Are there things you would say differently? What would you wear? What would you like to eat? What kind of relationships would you have?

The mission is to answer these questions, clues to building an authentic life. Because when someone has a playground to find themselves out, they’ve got it all, and everybody can benefit.

How to stand for authentic living

Add your comments,
ideas and questions

Follow your curiosity on our feed and share what you find valuable

Pitch courageous people
and products to interview
and highlight them

Apply your own authentic artwork to display, promote
and sell it in the Blast shop. 

Most of all , sing sip and (s)wear the symbolic expression of your true story.

the true story emblem

blast a true story symbol

More than a logo, the True Story emblem™ presents the approach and values at Blast– a combination of freedom and fulfilment.

The spherical shape of the TS recalls an archetype of immensity, completeness, intelligence, and care to what’s genuine.

The pearl at the centre homes the core premises we hold. It is equal in shape to the whole of the emblem, meaning that it’s possible to find our identity in duality, and that our legitimate freedom is as important as that of others.

It appeared in a vision in 2005 and calibrated through sacred geometry to synchronise with the appropriate place and time of personal and universal development. It’s mere presence is an anchor to  align intention and expression.

blast a true story symbol



blast a true story symbol



blast a true story symbol


The True Story emblem shows the similarity and irregularity of events in everyday life, in nature and within the cycles of existence.

It is a reminder of the simplicity with which we can live this path of personal, stellar and planetary evolution if we live with authenticity.

heart vs hurt